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Supply analysis of the travel agency specialized on children’s camps
 Soušková, Silvia ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis is to analyze the offer of the travel agency C.K. Agentura Eso. In the first chapter, basic tourism terms are defined, such as travel agency and travel agent. Also the term social tourism is explained. The following chapter describes children's camps and specific steps that have to be fulfilled when organizing actions for children. The main part of the thesis describes the travel agency itself and analyses services that create the summer camp "Na Baronu Paprsek." Advertising and sales promotion that this travel agency uses to speak to customers are also analyzed. In the last part, the summer camp is evaluated according to the questionnaire survey. The thesis is closed by the summary in SWOT analysis.
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