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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Faktory ovlivňující impulzivní nákupní chování spotřebitelů při nákupu potravin online
 Sova, Adam
Sova, A. Factors influencing impulsive buying behavior in online grocery shopping. Diploma thesis. Brno: Mendel University in Brno, 2019. This diploma thesis identifies factors, which influence purchase behaviour in online grocery shopping. To determinate these factors the orientation analysis was created. Based on the analysis was determined research questions and questionnaire. The research was further supported by user experience testing by using the technology of eye tracking and in-depth interviews. The outputs of the parts of the research are recommendations for businesses operating on the online grocery market.
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Purchasing Behaviour of Online Supermarket Customers
 KLEIN, Robert
The aim of the thesis was to analyze shopping behaviour of online supermarket customers in South Bohemia region and to suggests, which strategies could help the company improve its marketing communication. For this thesis was chosen an e-shop with grocery Plná taška ltd. Plná taška is the first e-shop with grocery in South Bohemia. The whole thesis is divided into a theoretical and a practical part. Theoretical part is based on study of scientific literature and especially on more recent internet resources. In theoretical part are described terms such as consumer behaviour, specifics of retailing, e-commerce and details of online sale of food are defined. The practical part includes analyses of buying behaviour in the field of the purchasing grocery online. The analyses are based on results of questionnaire survey with data collection from 404 respondents. Based on the results of research three target groups were defined. For these groups more specific consumer behaviour was determined. Based on this consumer behaviour personas and recommendations for marketing communication for them were defined. The thesis includes proposals of banner, which can be used on social network Facebook.
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Business plan for the food delivery service
 Cerman, Ivo ; Svobodová, Ivana (advisor) ; Hartman, Ladislav (referee)
The goal of the Master´s Thesis is to make a business plan which would reflect the business intention of its author for an online food delivery service, to be able to asses its viability and possibly its feasebility. The first part is theoretical and it is dealing with the necessities of such plan. Special attention is put on the structure of a business plan. Practical part of the thesis is dedicated to the individual parts of the plan. Firstly the business opportunity and the form of personnel is introduced. Secondly the analysis of the market, competition, suppliers and marketing strategy. The financial plan is than testing the feasibility of the idea form the economic perspective.
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