|
|
Tajmlajn.cz - Mobile/Web Service for Planning of Goal Achievement
Chlápek, Tomáš ; Zachariáš, Michal (referee) ; Szőke, Igor (advisor)
The aim of this work is create a mobile service, which allows user to make timeline for achieving a goal. Timeline offers opportunity for users to organize their projects more efficiently than before. The application is develped for Android OS and communicates with MySQL database through web service running on remote server. Important aspect is permanent and regular communication with early adopters. Changes are made based on feedback from users that determine future of development.
|
|
|
The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in the Czech Republic
Jiráková, Zuzana ; Polák, Petr (advisor) ; Doležel, Pavel (referee)
This thesis seeks to explain the dynamics influencing customer loyalty in the Czech market for mobile phone services. Customer loyalty is an important concept in such a saturated market where acquisition of new customers nearly always merits convincing them to leave their current provider, so customer retention is a more adequate strategy to ensure business prosperity. Structural equation modeling is employed in order to build a reliable model which would explain the relationships among the concepts of customer satisfaction, customer loyalty, service quality, and the role of switching costs. The results yield supporting evidence for the positive relationship between service quality and customer satisfaction, as well as the positive relationship between customer satisfaction and customer loyalty. There is no conclusive evidence for the impact of switching costs on the satisfaction-loyalty link.
|
|
|
Tajmlajn.cz - Mobile/Web Service for Planning of Goal Achievement
Chlápek, Tomáš ; Zachariáš, Michal (referee) ; Szőke, Igor (advisor)
The aim of this work is create a mobile service, which allows user to make timeline for achieving a goal. Timeline offers opportunity for users to organize their projects more efficiently than before. The application is develped for Android OS and communicates with MySQL database through web service running on remote server. Important aspect is permanent and regular communication with early adopters. Changes are made based on feedback from users that determine future of development.
|
|
|
Promising services in mobile communications
Plavec, Tomáš ; Voráček, Jan (advisor) ; Pokorný, Pavel (referee)
The aim of this thesis is to propose a new mobile service. At the beginning of this work are listed technologies, which are used in mobile communications. Furthermore, it defines the concept of mobile service, indicating a few examples. The practical part describes a custom design services and its variants. The new service is finally described as a possible new type of business.
|
|
|
Analysis of mobile operators’ services
Pávek, Jan ; Jandoš, Jaroslav (advisor) ; Ćech, Milan (referee)
The theme of this bachelor thesis is the analysis of mobile operators' services. The first part is to map technologies for operation of mobile networks. Furthermore, these technologies will be assigned to particular Czech mobile operators. For each technology I will introduce the actual coverage. The acquainting the reader with the technological aspect is followed by an analysis of the offered services. I will take into account all Czech mobile operators. It concerns companies Telefónica O2 Czech Republic a.s., T-Mobile Czech Republic a.s., Vodafone Czech Republic a.s. and Mobilkom a.s. I also chose a foreign mobile operator -- T-Mobile Deutschland. At the end I make a practical test of selected technologies for mobile data transfer. The aim of this study is to compare the Czech mobile operators in technological point of view and also in offered services aspect. I will concentrate on supply to end consumers. Services are divided into categories: prepaid cards, voice flat-rates tariffs and mobile broadband tariffs. Within each category are made recommendations for specific customer groups. Analysis of the German mobile operator is to confront the Czech mobile operators with foreign countries. In a practical test, I verified the actual parameters of the recently launched 3G network of mobile operator Vodafone. Overall, the work could help in the orientation of technologies for mobile networks and should facilitate the selection of appropriate mobile services, including the choice of mobile operator. For elaboration of the subject I used technical literature dealing with mobile communications. Presentation of mobile operators was held at the base of their press releases and selected articles on the Internet. Current price lists of mobile operators have been the source of information for analysis of mobile services. Practical test was executed with equipment borrowed by Vodafone Czech Republic.
|
guest ::
