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Comparison of Czech governmental campaigns and American AdCouncil campaigns with a focus on social campaigns against drunk driving
Štenclová, Dorota ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
The bachelor's thesis "Comparison of Czech governmental campaigns and American Ad Council campaigns with a focus on social campaigns against drunk driving" deals with the Czech campaign titled, "Nemyslíš, zaplatíš!" (You don't think, you pay) by the Ministry of Transport and the American campaign "Buzzed Driving is Drunk Driving" by National Highway Traffic Safety Administration. It also focuses on the bidding process and the execution of public service campaigns produced by the government in the Czech Republic and the United States of America. The first section deals with social marketing, its specification and differentiation from commercial marketing, and government communication from a theoretical point of view. The following section focuses on the Ad Council and its activities and campaigns. Subsequently, it focuses on funding, execution and results of the "Buzzed Driving is Drunk Driving" campaign. Later, the characteristics of the Czech campaign "Nemyslíš, zaplatíš!" and Czech governmental communication are discussed. Finally, the thesis compares Czech and American campaigns and also suggests possibilities for the improvement of Czech governmental communication mainly in the field of funding and effectiveness.
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Analysis of development concerning use of electronic marketplaces in Ministry of Transport
Jahoda, Pavel ; Petera, Jiří (advisor) ; Grosz, Jan (referee)
This bachelor diploma thesis is focused on an analysis using the electronic market system by means of the time series theory. The analysis covers a mentioned process of public procurement made by contract owners registered in Tendermarket electronic marketplace and researches closely the public procurement process at Ministry of Transport. An analysis of eight different indicators, of which the total defines the resulting trend of this significant method use applied during public funds gaining, is included. Given the volume of public sector contracts, the electronic form of tendering is one of important means to reach an efficacy of expended funds. The result provides particular indicator values of the marketplace use and a future prognosis.
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European Union Structural Funds Focused On Infrastructure
Čáslavková, Věra ; Abrhám, Josef (advisor) ; Cihlářová, Petra (referee)
Diplomová práce pojednává o čerpání finančních prostředků ze strukturálních fondů Evropské unie do oblasti infrastruktury v České republice. Analyzuje Operační program Doprava, zřízený pro čerpání v programovém období 2007-2013 a rovněž postup čerpání v Operačním programu Infrastruktura pro období 2004-2006. V diplomové práci je využita případová studie konkétního projektu "Výstavba odbavovacího terminálu letiště Brno", což je příklad úspěšně dokočeného projektu OP Infrastruktura. Z příkladu jsou vyvozeny doporučení a závěry pro potenciální žadatele v oblasti infrastruktury.
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