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National Repository of Grey Literature

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Marketing Strategy of the Hotel Koníček Říhová, Pavlína ; Kozlová, Taťána (advisor) ; Kincl, Tomáš (referee) The aim of this thesis is to characterize the Hotel and restaurant Koníček, discover and describe current marketing strategy of this company. On the base of the known information assess the situation and suggest possible recommendations, which the company could increase its competitiveness. Detailed record

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