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Strategy of E-commerce
Charvát, Jan ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis deals with issues of electronic commerce with a primary focus on customers. On the pieces of knowledge of the theoretical part is proposed electronic commerce strategy, which will improve better services for customers, increased competitiveness, but also improve the promotion and brand building. The bachelor thesis includes proposal of a strategy that will be beneficial not only for e-commerce, but for customers.
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Marketing Utilization in the Service Sector
Zeman, Milan ; Pospíchalová, Dana (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis identifies and analyzes the marketing tools and activities of Happycatering Company Ltd., which provides catering services. Analyses are later evaluated and new or modified measures are proposed in firm's marketing strategy. Proposals for measures are presented in the form of marketing plan for a new product that the company will place on the market, while the results of new measures will be monitoring.
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Marketing Utilization in the Service Sector
Zeman, Milan ; Pospíchalová, Dana (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis identifies and analyzes the marketing tools and activities of Happycatering Company Ltd., which provides catering services. Analyses are later evaluated and new or modified measures are proposed in firm's marketing strategy. Proposals for measures are presented in the form of marketing plan for a new product that the company will place on the market, while the results of new measures will be monitoring.
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Strategy of E-commerce
Charvát, Jan ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis deals with issues of electronic commerce with a primary focus on customers. On the pieces of knowledge of the theoretical part is proposed electronic commerce strategy, which will improve better services for customers, increased competitiveness, but also improve the promotion and brand building. The bachelor thesis includes proposal of a strategy that will be beneficial not only for e-commerce, but for customers.
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Internet Marketing in the sale of textbooks
Brichzinová, Jana ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
This paper deals with the use of internet marketing in selling textbooks. The aim is to suggest how to use internet marketing for the sale of textbooks (or books in general), based on knowledge of Internet users about internet marketing and based on information about the purchase of books these people. The objective is attained by a questionnaire survey among Internet users and buyers of books.
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Marketing presentation of companies on Facebook - manufacturers of natural and organic cosmetics presentation analysis
Komorousová, Kateřina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
In the following bachelor thesis I deal with the topic of Facebook marketing presentation. First of all, I concentrate mainly on examining of this aspect on Facebook web pages of four selected manufacturers of cosmetics and biocosmetics. The goal of this thesis was to answer the research inquiry: "How do the selected manufacturers of cosmetics and biocosmetics present themselves on facebook web pages?" The present text is divided into two parts. The theoretical one includes theoretical knowledge related to marketing and Facebook social website. In the empirical one I try to find answers to the above mentioned research inquiry with the help of study of many different factors. The examined variables include the number of supporters, the duration of the use of the website, commenting, uploading photos, using the application Events, the number of likes, the comments of the other users and Engagement Score.
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