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Plýtvání potravinami v maloobchodních řetězcích
Kučerová, Barbora
Bachelor thesis deals with issues of food waste, specifically focused of level of retail. The main goal of this thesis is to describe the process of food wasting in retail and analyse areas, where can uneconomical food management be expected, especially then identify problem areas and proposal measures to eliminate inefficient food management in retail and reduce costs. Due to the insufficient representation of studies, research related to this issue in the Czech Republic, secondary data will be processed on the basis of foreign studies. Primary data will be obtained from retail representatives, based on the output, which will enable identify problem areas in retail.
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Influence of the institutional environment on retail industry in Ukraine
Korolov, Ivan
The bachelor thesis focuses on the evaluation of the influence of regulatory quali-ty and legal environment on the Ukrainian retail industry. The reference period focuses on the period of 2006-2015. The basic sample of the retail enterprises contains data from 4721 retail firms, and additional sample includes data from 2173 companies. As the indicators of institutions, selected Doing Business indices are employed. The thesis uses panel data regression analysis with fixed effects for identification and quantification. The results indicate that the influence of the in-dividual institutional indicators is ambiguous in the case of trading across borders regulations and taxation system. However statistically significant and positive effects are prevailing for the area of enforcing contracts regulations (judicial sys-tem) and ease of getting credit for the retail company.
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Regulatory changes and retail industry in Ukraine
Korolov, Ivan
The diploma thesis is aimed at the evaluation of regulatory changes' impact on the Ukrainian retail industry. The essence of research is to empirically assess the influence of the identified institutional changes on the retail enterprises performance. The reference period focuses on 2009-2016, due to firm-level data availability and a bright palette of establishment shifts. Influence of the key regulatory changes is assessed on the performance of more than 9 000 entire industry enterprises and separately on SMEs. The thesis uses panel data regression analysis with fixed effects for evaluation and incorporated robustness check. Results indicate the negative influence of enterprise taxation changes in the year of shift. However, changes in the business regulatory environment are beneficial for retailers. Overall, the Ukrainian "pro-European" business deregulation policy bear positive results in the context of retail enterprise performance. Comparing the results for the entire retail market and SMEs minor differences are noted. Effects of the regression analysis variables agree with economic theory and expectations from the theoretical background of the work. The thesis includes a broad discussion of analysed regulatory changes and an overview of Ukrainian retail market realities during the reference period.
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Vnímání letákových kampaní spotřebiteli a návrhy na jejich optimalizaci
Zachrdlová, Lenka
This bachelor thesis is dealing with leaflet campaigns of subjects operating in the market with food products in Czech Republic. It analyses consumer perception of these leaflet campaigns, defines, how are they dealing with these, how the consumers are affected by these and describes their preferences from the perspective of this issue. Thesis gives to subjects single recommendations on the base of detected results from primary and secondary sources. Primary data was obtained from questionnaire research. In conclusion the segments of customers was defined, for which were leaflet campaigns suited.
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Nákupní chování spotřebitelů na trhu s parfémy v České republice
Obořilová, Tereza
Obořilová, T. Consumer behavior on parfum market in Czech republic. Bachelor thesis. Brno: Mendel University, 2016. This bachelor thesis investigates about consumer buying behavior on parfum market in Czech republic. For data collecting is used marketing research. These data are analyzed to identify factors influencing consumer buying and decision making process. The main focus is on factors when, where and why are the purchases taking place, preferences of consumers and purchase motivation.
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Identifikace faktorů ovlivňující věrnost zákazníku k maloobchodům s potravinami v ČR.
Skokanová, Irena
This bachelor thesis is focused on identification of factors affecting customer loyalty while grocery shopping in retail stores in the Czech Republic. It is based on the survey that identifies customers of individual retails, identifies their preferences while choosing a prefered shopping place and provide state-ments regarding to their loyalty to chosen retailers. Conclusion of the work brings a summary of results and formulates suggestions for improvement of customer loyalty.
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Zvýšení efektivity informačních technologií v malém podniku
Čecháková, Kristýna
Čecháková, K. Incerease of efectivity of information technology in retail company Brno: Mendel University in Brno, 2016 The topic of this Bachleor thesis is Analysis of current state of information technology in Brněnka spol. s r.o. It also includes chosen alternatives of infrmation technlogies and necessary costs needed for implementation in company. Changes to reach maximum efectivity are suggested based on obtained informations.
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Chování spotřebitelů na trhu lékáren v ČR
Sochorová, Jana
This diploma thesis deals with consumer behavior and decision making on the pharmacy retail market. The main objective is to identify characteristics of consumer behavior on the pharmacy market in Czech Republic and to provide recommendations for independent pharmacy owners and managers. This thesis focuses on identification of factors, which influence consumers when choosing and visiting a pharmacy. The main source for analysis of consumer behavior come from the data obtained from 456 respondents via questionnaire survey. The data was processed and assessed using the software Statistica v. 12. One of the main finding is the big importance of sales personnel in pharmacy detail for consumer satisfacti-on. The quantitative survey was supplemented with in-depth interviews with inde-pendent pharmacy owners (n = 5). The survey results allowed to formulate recom-mendations for independent pharmacies.
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