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Proposal of Communication Mix for a Selected Business
 Bečková, Veronika ; Sikorová, Ing, Petra (referee) ; Milichovský, František (advisor)
This thesis focuses on the issue of communication mix in the company Lumenawen, which specializes in handmade jewelry. It identifies weaknesses in the current way of communicating with the target customer base, primarily through the Instagram platform and e-shop. Based on theoretical knowledge and analysis, it proposes specific measures to improve the communication mix using communication tools. The aim of the thesis is to increase brand awareness and propose measures that will enable Lumenawen to achieve this goal.
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