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The impacts of the covid-19 pandemic on the spatial organization of low-cost air transport in central Europe
SEMERÁDOVÁ, Veronika
The topic of the bachelor thesis is the analysis of the impact of the covid-19 pandemic on the spatial organization of low-cost air transport in Central Europe. The first part is devoted to the theoretical basis, which focuses on the importance of air transport, current trends, deregulation and liberalization of air transport. Then the theoretical part deals with the characteristics of low-cost companies. Last but not least, this section deals with crises that have affected the operation of air transport, such as the covid-19 pandemic. The analytical part is devoted to the analysis of a selected low-cost airline - Ryanair in 2020. The Flightradar24 application was used to obtain data on the number of flights of the company for each month from selected Central European airports. Monthly flight data continue to be compared with the number of newly infected cases in Europe.
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European Low-cost Air Transport and the Verification of the Blue Ocean Stategy
Rázová, Ilona ; Dvořák, Jiří (advisor) ; Kincl, Tomáš (referee)
This thesis tries to prove a functioning of the Blue Ocean Strategy on the case of Europen low-cost air transport. Through the Blue Ocean Strategy´s Analytical Tools and Frameworks, specifically with the help of the Strategy Canvas, the Four Actions Framework and the Eliminate-Reduce-Raise-Create Grid, it is proven that the strategy introduced by the airline Ryanair in the nineties of the twentieth century corresponds to the Blue Ocean Strategy. Through the same Analytical Tools and Frameworks and a comparison of business models of three low-cost airlines also the time validity of the Blue Ocean Strategy is proven in this case. The functioning of the Blue Ocean Strategy on the case of European low-cost air transport was verified.
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Proposed marketing strategy of a low-cost airline
Khomutova, Sofia ; Král, Petr (advisor) ; Tročil, Jan (referee)
My Master thesis focuses on the design of the marketing strategy of a low-cost airline SparrowJet. The first chapter of the theoretical parts contains the required basics of theoretical information necessary to develop a marketing plan. In the second chapter is an analysis of the air transportation market with an emphasis on the low-cost segment. The final chapter of the theoretical part is dedicated to the marketing mix in the transportation. The practical part of my thesis begins with the situation analysis, which includes: the PEST analysis, Porters five forces analysis, a competition analysis and a customer analysis. My work is concluded with a complete proposal of a marketing strategy for the airline, including both basic strategy of S-T-P and a marketing mix.
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Influence of entrance low-cost airlines to market of aviation transport
Götthans, Ondřej ; Zelený, Lubomír (advisor) ; Koutná, Pavla (referee)
The topic of this thesis is Influence of entrance low-cost airlines to market of aviation transport, which is focused on Czech market. The thesis describes the most important facts of history and present standing of aviation transport. The main part of the thesis is focused on low-cost airlines, their history, business concept, benefits/disadvantages, standing and their perspective on development in Czech and European market of aviation transport. The low-cost airlines are compared with major airlines.
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