National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Talent shows in the CR and in the world-the analysis of selected talent formats and their procedures in the television broadcasting and thier influence on the behaviour of the audience
Králová, Michaela ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
In my dissertation I survey the historic progress of the reality TV and the reality show, focussing on the specific genre of the talent shows, which stands for the current phenomenon of the entertainment industry in TV broadcasting. Using the method of the oral history I'll explain in detail the principals of running these shows on chosen formats and point out how different or same strategies can appear in shows all over the world. Further I'll focus on the structure and the level of a production, main features of the audience personality and behaviour, for example forming the relationship between the viewer and the participants on the basing on personal stories or praising and idealising the competitors. The next step of my analysis will be a depiction of the economic thesis and rules, which run the talent shows, which give them a direction and drive them on the TV market. I'll give an insight into the terms as the affective economics, building lovemarks or an inspiring fan, which are characteristic for the era of the convergence of media, which are considerably covered by talent shows. In the end my work depicts also the role of the jury and their specific trail, which are necessary for the viewer ratings and potential success of the certain show. Further my work will point out the typical marks...
Relationship of young people towards brands
Klimentová, Jana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of my diploma thesis is to describe and evaluate relationship of young people in Czech Republic towards brands. In first chapter I describe historical development of marketing approach towards brands, the function of a brand, its elements and the differences between brands and products. I mention and compare two diverse concepts of brand management - Kellers CBBE concept and Roberts Lovemarks concept. In the second chapter I characterize young Czechs at the age between 15 and 30. I do so thanks to information gathered from different sociological studies and from papers about phenomenom of generation Y. Last chapter follows the previous two and is purely about relationship of young pepople towards brands. I used for it facts described in the thesis above and data that I get from particular qualitative research as well as quantitative research that I realised by myself.

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