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Implementation of the Aruba Meridian in the library of University of Economics in Prague
Strnad, Pavel ; Novotný, Ota (advisor) ; Matějka, Martin (referee)
This diploma thesis deals with the implementation of a navigation system Aruba Meridian inside the library of the University of Economics in Prague. The aim was to create a pilot project that is able to analyze the functionality of the Aruba Meridian system in a real environment. Within this project, it was necessary to become more familiar with concepts such as Location intelligence and Geoinformatics to provide a sufficient theoretical base at the same time as an overview of the technologies currently used for indoor navigation. An important goal was also to understand the demands for the implementation of indoor navi-gation and to determine the workflow that formed the basis for the practical part. As part of the practical part, the Aruba Meridian system was implemented in the library environment of the University of Economics in Prague, where it was subsequently tested for its properties. The achievement of these objectives was achieved in several parts. At first, the work is devoted to the brief introduction to the problems and the deeper development of the prop-erties of the individual goals, followed by the critical search of information sources related to this work. The next part deals with the definition of Location intelligence and the basic concepts. This section is followed by an introduction to the technologies used for localiza-tion inside buildings and, subsequently, the definition of rules for the implementation of bluetooth technologies. The last part is practical, where the Aruba Meridian tool and its properties are first introduced, followed by implementation, testing and evaluation. The main benefit of this work is the testing of the Aruba Meridian system in real environment and the evaluation of its functionality as one of the systems for navigation inside buildings, which is still increasing, but they are not particularly used in the Czech Republic.
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Use of geolocation in car insurance products
Černá, Kristýna ; Novotný, Ota (advisor) ; Daněk, Lukáš (referee)
This thesis focuses on the Geolocation, Marketing and Insurance area. The main objective is to create definition of car insurance product for the market of Czech Republic, which will use the data gained from geolocation for the premiums adjustment. The minor objective of this thesis is to propose appropriate marketing strategy, which could be used while launching product on Czech market. Thesis is divided into theoretical and practical part. Theoretical part describes principles of geolocation, provides basic information about several specific car insurance products from Czech Republic and abroad markets. The last part of theoretical section is focused on marketing topic. Practical part of this thesis consists of car insurance product specification. Proposal for optimal marketing strategy and targeted customer groups is also included. The main output of this thesis is definition of new car insurance product, which is currently not available on Czech market. This specification could be used by Products specialists from Czech insurance companies as basis for definition of new car insurance product for Czech market.
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Design and utilization of models focused on geomarketing support in the commercial sector
Klika, Pavel ; Jašek, Pavel (advisor) ; Šperková, Lucie (referee)
This thesis deals with the modern way of market segmentation, namely with the creation and implementation of models using statistical methods, internal data and publicly availa-ble information. Models should serve to commercial use in Business to Customer relation-ship. Outcome of this thesis is the analysis of data sources, building logic and application of models to support decision-making and market segmentation in a company offering in-ternet connectivity. The aim is to verify whether such models are an appropriate tool to support decision making, gain competitive advantage and indicate risky activities from different perspectives.
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Analysis of BI data using geographic information system
Jurečka, Jan ; Pour, Jan (advisor) ; Vacek, Martin (referee)
The topic of the current Master's thesis is Business Intelligence's data presentation using maps. Through integrating BI and geographic information systems a new discipline is emerging - Location Intelligence. The main goal of this thesis is to highlight and analyse reporting possibilities of the BI tools in the framework of maps. The theoretical part of this paper is dedicated to the foundation and principles of geographic information systems and their intersection with BI, where such field as Location Intelligence is being created. In the practical part of the thesis the BI tools IBM Cognos and Oracle BI are compared. The comparison is based on the following criteria: field of implementation, visualization, map external sources and performance. The evaluating criteria are defined in the beginning of the practical part as well as the evaluation method. The methods of analysis and information collecting were used to extract and revise the knowledge from specific electronic and printed sources in Czech or English. Sources for the practical part origin from my technical knowledge of the field of BI, as well as practical experience with implementation of map sources as a feature of Business Intelligence. Statistical methods are used for evaluation of the criteria results. The practical and theoretical value of the thesis lies in creating the lucid comparison of implementation of the map sources into the selected BI tools and options for reporting or visualization of BI data over map. Apart from comparison the framework for implementation of maps into the selected BI tools is established in the above mentioned work.
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Spatial data for retail business
Kalus, Vilém ; Novotný, Ota (advisor) ; Pour, Jan (referee)
The specialization of the final master thesis is theory and a practical view of Location Intelligence. The author is writing about specific parts of development of the application which is focused on analysis of consumer's behaviour for managers of retail businesses focused on customer's satisfaction. The application is a new way of researching consumer's behaviour. Spatial data is connected with the subject of research -- analysis of the movement of consumers in retail stores. The application is a practical tool for better targeting for managers or marketing specialists. The app was developed by four researcher Martin Matějka, Tomáš Rosenberger, Vilém Kalus (three diploma researchers) and Ondřej Funiok. The Main goal of the final thesis was to describe the application from the business point of view and to design layout of the user interface. The business model helped us to specify the application from the business point of view. We reached the main goal with research articles of Location Intelligence. The thesis contains theory basis of informatics and geo-informatics field, Business Intelligence, Location Intelligence and selected business models. The practical part of the thesis is composed of integrating application to the business model, functionality description. From functionality description we designed the user interface. The practical part closes with the use case of application in Vysoká škola ekonomická v Praze. Benefits of the thesis are in development of real, new application for future commercial use. Contribution to the theory of Location Intelligence and analytical solution of development of user interface.
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Implementation of a tool for human movement data analysis
Matějka, Martin ; Novotný, Ota (advisor) ; Pour, Jan (referee)
The aim of this thesis is to provide an insight into theoretical and practical aspects of an analytical tool developed by Ondřej Funiok, Vilém Kalus, Tomáš Rosenberger and Martin Matějka at the University of Economics in Prague. The goal was to develop a tool which could be used for an analysis of human movement within a given place (e.g. retail store) and which could leverage traditional customers' data like age, gender or profession in order to enrich outcomes of conducted analysis, as well as provide a new segmentation of these customers based on their movement. Given that, one of the possible scenarios is that marketers would be able to finely-target their campaigns and use the space more effectively. The thesis contains a short introduction to Location Intelligence as a category of systems which the developed tool belongs to. Further a research of existing theses, articles etc., as well as already available products is conducted. Since a documentation of web services' application interface has proved to be an important aspect of the development, a research and comparison of supporting tools follows. Fourth and fifth chapters are of rather practical nature -- the first of them is about an overall design and architecture of the developed tool, while the second one describes the used application interface and its documentation in detail together with the most important aspects of a backend component -- so called ,,GA-Server``.
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Implementation of BI in the field of geolocation data
Rosenberger, Tomáš ; Novotný, Ota (advisor) ; Pour, Jan (referee)
The thesis deals with the theoretical and practical aspects of implementation of Business Intelligence in a field of geo-location data with emphasis on the design and implementation of data architecture and the development of dynamic dashboards. The whole issue is described on the development of a tool for the analysis of geo-location data, on which the author participated with other members of the Competence Center Retail Analytics - Ondrej Funiok, Vilem Kalus and Martin Matejka. The first part of the thesis describes the theoretical bases of Business and Location Intelligence, which is followed by a description of the basic tasks of working with geo-location data - data storage in relational database management systems, data processing by map servers and data presentation. Individual tasks are described with practical examples and use software tools to support these tasks. The next section presents the project of development tool for the analysis of geo-location data that is created in the Retail Analytics Competence Center at the University of Economics, Prague. The second part of the thesis describes the design and implementation of the data architecture of developed tool, which is followed by a description of the frontend portion of the tool consisting of the implementation of a library for creating dynamic Dashboards to present geo-location data.
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Use of maps in reporting
Huňa, Tomáš ; Pour, Jan (advisor) ; Šedivá, Zuzana (referee)
The main objective of this thesis is to describe working with spatial data and their use in reports. The author focuses mainly on the MS SQL Server 2008 R2 platform. The first part deals with theoretical foundations. Defines the concept of Location Intelligence and describes its history to the present. It also addresses the benefits of Location Intelligence in various sectors and the relationship with Business Intelligence. Further theoretical part goes on to describe both spatial data at a general level and at the level of MS SQL Server 2008 R2. In addition, it described the use of ESRI Shapefile files and work with these files. From the description of spatial data author goes on to use reporting tools in Microsoft - SQL Server Reporting Services and Report Builder. Possible forms of map visualization and a detailed description of the settings are at the end of the theoretical part. The second part is focused on solving practical problems. Tools that are described in the theoretical part, are used to create report examples that the author at the beginning of this section set out to create.
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