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Customers Loayalty in E-commerce
 Šumavský, Jonatan ; Tahal, Radek (advisor) ; Stříteský, Václav (referee)
The objective of this thesis is to find those factors that help create customers loyalty in E-commerce. In the application part of this thesis the objective is to those factors for a specific E-commerce store Úžasnédárky.cz. To find these factors in this thesis we used community research methodology applied to the target group. This thesis also describes the evolution and history of the internet which allowed the birth of E-commerce. It also describes the phenomenon of loyalty and its specifics in online world. Some of the results of this thesis might be surprising, such as that seemingly trivial factors, such as prompt communication and its quality, compliance of an agreement or fast delivery of goods can dramatically increase customers loyalty and sometimes can even be a competitive advantage for the company.
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