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The impact of the usage of swear words in computer games on the speech of youth measured on the let's-play videos
Šindelka, Jan ; Kafka, Clemens (advisor) ; Broukalová, Jindra (referee)
This bachelor's thesis deals with the issue of using swear words while playing computer games. The question of whether playing computer games influences the use of profanity in youth language will be answered. The work will be watching selected "Let's Players" who play and comment on computer games, of which they make a video recording, which they later publish on, for example, YouTube or similar online platforms. On the basis of these videos, research into the speech used will be carried out. In this work, video recordings will be analyzed with an emphasis on the use of few words. Individual dirty words will be analyzed using the Duden dictionary. The possible influence of the English language on the use of profanity in the German language will also be investigated. Key words: Swear words, computer games, let's play, colloquial speech, youth speech
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The Rise of the YouTube Celebrity: The Migration of Young Audiences from TV to Independent Content Creators
Sedláček, Jakub ; Slussareff, Michaela (advisor) ; Koubský, Petr (referee)
This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test (by means of an experimental study of teenager interests) media claims that YouTubers have become more popular among teenagers than any traditional type of celebrity. The thesis integrates YouTubers into celebrity studies by first outlining the origins of celebrity and its general role in society and then drawing parallels between traditional types of celebrity and YouTubers via describing the characteristics they embody and the specific roles they perform. As a result, YouTubers are found to be a technologically determined next step in the evolution of the TV personality, whose celebrity is mainly structured around the concepts of familiarity and intimacy. What follows is a discussion of participatory culture, monetization and doing YouTube as a job, with emphasis on the effects these developments had on the rise of the YouTube celebrity and online content & culture in general. The thesis is concluded by an experimental study conducted using quantitative research methods on a sample of over 5,000 Czech teenagers by analyzing their Facebook page-likes. The results suggest that YouTubers really are more important to teenagers than traditional celebrities.
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