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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing analysis of dermocosmetic´s leaders in the Czech Republic
 Třískalová, Pavlína ; Postler, Milan (advisor) ; Hřídelová, Karla (referee)
The topic of my bachelor thesis is Marketing analysis of dermocosmetic´s leaders in the Czech Republic. The thesis is divided into five chapters. The first three chapters talk about marketing, brand and its role in marketing and theoretically define marketing market research. The fourth chapter presents dermocosmetic market in the Czech Republic. Last chapter deals with the field survey (questionnaire and Mystery Shopping), which is used to determine the actual goal of the thesis. The aim is to find a correlation between a brand recommended by a pharmacist in Prague and brand awareness among end consumer.
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Strategy of a launch of a Kerium product by La Roche-Posay on the Czech market
 Holubinková, Hana ; Halík, Jaroslav (advisor)
I am describing a launch strategy of a anti-hairloss product on the Czech market. The launch took place in October 2008 by L'Oreal. It's brand La Roche-Posay has very strict policy, doesn't use any ATL activities. It is a medical brand and is available only in pharmacies.
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