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Marketing strategy of a selected outdoor brand
 Salátová, Iva ; Průša, Přemysl (advisor) ; Vališ, Petr (referee)
This thesis deals with present marketing activities of the Czech outdoor brand LOAP. Theoretical part handles basic concepts of marketing theory - marketing conception, marketing mix, marketing strategy and brand managament. Analytical part describes outdoor market, competition on the market and present circumstances on this market. It analyses present marketing activties of the LOAP brand and it suggests alternations and future feasible solutions. Closing part of the thesis includes questionnaire inquiry into consumers buying habits and awareness of the LOAP brand.
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