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National Repository of Grey Literature

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Green marketing Kymlová, Šárka ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee) The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic. Detailed record

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