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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Promotion analysis of Léčebné lázně Bohdaneč and its competitors
 Růžičková, Kateřina ; Lechnýřová, Zuzana (advisor) ; Hauptová, Petra (referee)
The first part demonstrates Léčebné lázně Bohdaneč and its more important competitors, Lázně Velichovky and Anenské slatinné lázně (Lázně Bohdaneč). The second part explains the terms connected with marketing and commercial communications. In connection with this terms are described marketing and communication mix together with its instruments. Commercial communication`s instruments as ATL and BTL are characterized in detail. The third part is focused on the last one from the "4P", namely promotion. Promotion of LLB a.s is compared with its competitors, especially the realized promotion through the new medium is analyzed. Part of this last section is also comparing of websites and the concept of the improvement communication campaign.
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