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The progress of spa tourism during the period of 2009-2013
Nováková, Denisa ; Valentová, Jana (advisor) ; Doležal, Antonín (referee)
Spa tourism plays a very important role in the South Bohemian town of Třeboň. Spa tourists belong to the most numerous visitors who visit this town. The aim of the bachelor thesis is to evaluate the progress of spa tourism in Třeboň during the years of 2009-2013 and also to analyse the results of the survey itself. This bachelor thesis is divided into the theoretical and practical part. The theoretical part is focused on the tourism industry, spa tourism, its history, spa treatment and spa services which are provided in spa facilities. The practical part deals with what is on offer from the tourism industry in Třeboň, mainly from the point of view of the tourist attraction but also of spa tourism and services. Others chapters of the practical part deal with the evaluation of the selected indicators in the specified years with regard to changes of the indication list for spa treatment, assess the quality and suggest possible improvement of spa services in Třeboň.
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Product expansion of children's spa Kynžvart for segment of mature tourism participants
ZÍVALOVÁ, Eliška
The aim of this bachelor thesis is to specify the product of the Paediatric Spa for Respiratory and Dermatological Diseases in Kynžvart. This thesis also compares the product with products of other Spas directed at the similar clients. Based on a research, the author recommends other possibilities of the development of Kynžvart Spa in terms of adult clients. The thesis is based on the detailed study of scientific literature, situation analysis, questionnaire, structured interviews,the analyss of current development of the Spa, the current product analysis and possibilities of the product development. An important part of this thesis was the research on client's needs and demands, which has been done by the questionnaire. The author also carried out structured interviews with the department of management in Kynžvart Spa, its employees and self - rule. According to the results author suggests possibilities of different services that could be offered to adult clients.
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Clients´ Perception of Spa Services in Aurora Spa
KROČÁK, Ladislav
An importance of spa services is especially in the medical treatment, but their economic significance is also very substantial. It significantly affects investment activities and an employment and it contributes to a regional development. Aurora Spa in Třeboň specializes in treating of musculoskeletal disorders, rheumatic diseases, post-traumatic and post-operative conditions and overall recondition of the body. Spa services in Třeboň have been, since a long time ago, associated with a natural healing source, which is abundant in this locality ? a boggy soil. Aurora Spa is not determined only for ill clients, but it is frequently visited by healthy people who undergo reconditioning and relaxation stays. The current trend heads toward to the fact that in the future the spa care covered from the public health insurance, will be in some way limited and clients will have to pay either a part or the entire treatment from their own financial funds. For this reason it is necessary to concentrate with spa service operators on a great clients´ satisfaction with their spa stay, so that they would return to the spa facility. Since I have worked for five years in the area of providing of the treatment services, I followed my bachelor thesis ?Clients´ satisfaction with spa services? by this diploma thesis, in order to re-map the clients´ satisfaction with services provided in above mentioned spa. I wanted to find out whether clients´ attitudes to the provided services had significantly changed from the research in 2009 year in my bachelor thesis. I used for the research the same questionnaire as in the research in 2009 year. 220 respondents were chosen for the research in the period of September 2011; 110 respondents had their stay covered by some of health insurance companies, either in a form of a complex or a contributory spa care and 110 respondents paid their treatment stay from their own funds as private payers. I supposed that men would be more satisfied than women and clients to whom some of the health insurance companies paid the stay, would be more satisfied than clients paying the stay from their own funds. After processing the data, there were not found out any significant differences in the satisfaction between these groups of respondents and in comparison with the research in the bachelor thesis from 2009 year there were not apparent any significant variations in the clients´ satisfaction with the services provided, which confirms, that the spa services in Aurora Spa are still on a very high level. Results of this diploma thesis can be used by employees of Aurora Spa to enhance the quality of provided spa service in all areas and to improve staff access to their clients.
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Development of Spa Services in Ostrožská Nová Ves
CIBULKOVÁ, Jana
The Thesis disserts particularly on spa services in the municipality of Ostrožská Nová Ves which is situated in the South Bohemian region near the city of Uherské Hradiště and lists 37 spa resorts in the Czech Republic. The subject of the research is especially spa tourism, its history and present state in the above location and an analysis of the resort. The objective of the Bachelor Thesis is to introduce questions concerning spa services in our country and to present the municipality of Ostrožská Nová Ves as a sulphur spa resort which specializes mainly in dermal and motoric problems. The research has been divided into 2 parts {--} a direct enquiry in the local spa resort and an opinion poll of guests in this resort. The practical part of the Thesis is to propose a new service for spa guests concerning hipotherapy treatment.
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Clients´ satisfaction with spa services
KROČÁK, Ladislav
Currently, in the competitive environment, it is necessary to look at the possibility to focus on the spa treatment not only on its medical component part, but as well as on psychological and social component parts. Clients visiting spa facilities should leave the spa, after a completion of their treatment, as far as possible satisfied with all spa services provided; both curative ones and a catering, accommodation, leisure and with an overall approach of the staff to the client at all. Because of the fact, that I have been working in the Spa Aurora in the town of Třeboň already for four years in the field of medical services, I decided to process the bachelor thesis on the topic ``Clients´ satisfaction with spa services{\crq}q and to find out, how much the clients are satisfied with services provided just in the designated spa. Data were investigated through a questionnaire survey at clients of Spa Aurora in Třeboň during the month of November, 2009. Company questionnaires were used for the research. They were handed in total of 280 of them, of which 140 to clients, whose stay was covered by some of the health insurance companies of the Czech Republic (a complex or subsidized spa treatment) and 140 to clients, who paid the stay themselves from their own financial resources. Questionnaires were handed in to clients personally by spa employees and after their completion by respondents they were collected again by the spa employees. I thought, in hypotheses that men will be more satisfied with the spa services than women and that clients whose stay was covered by some of the health insurance companies will be more satisfied with the spa services than the clients paying the stay from their own financial resources. After carrying out the research by the questionnaire survey, the declared hypotheses were refuted, because there were no gender differences and no differences among insured and private patients in the satisfaction with the spa services. This fact indicates that the services provided in Spa Aurora reach a satisfactory level and a majority of clients departs satisfied with the treatment. The result of the bachelor thesis can be used by Spa Aurora employees to improve the provided services and their approach to the client.
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