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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Lifestyle and consumer behavior in generation 30-50 years old.
 Kunderová, Martina ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
Diploma thesis deals with the influence of education on the shopping behavior of individuals. Using qualitative research method focus group examines the impact of achieved education on shopping decisions with focus on food consumption and leisure time activities among respondents from generation 30-50. Secondary data are collected from the MML/TGI reaserch, which are included in the program Data Analyzer. Based on outcomes of the research marketing implications and recommendations in each group are proposed.
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Motivation and goals achieving
 Štolfová, Marta ; Franková, Emilie (advisor) ; Lukeš, Martin (referee)
If we realize it or not, we are setting goals at all times. Motivation helps us to achieve them. As motivation is not inexhaustible, some people take to help so called motivational literature, represented by books and articles that help in personal development. As shown in the qualitative research, interview method, everybody can find something useful in there. However, important is applying the ideas not simple reading.
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