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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of economic and environmental effects of detergents' compactation
 Gregorová, Martina ; Vojáček, Ondřej (advisor) ; Slavíková, Lenka (referee)
This master thesis studies environmental effects of a detergents' compactation project. The theoretical part describes negative environmental effects of detergents' use and foreign initiatives having successfully led to decrease of these effects. The analytical part evaluates the information campaign focused on customer behavior and detergent dosage through a market survey. Lower detergent consumption is a prerequisite of a decreased negative environmental impact. Market data showing real detergent consumption are compared to expected development. Results of the market survey and the market data analysis show that a change in consumer behavior was not sufficient; and therefore, the compactation project was not successful.
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