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Graphic Design of 55th Karlovy Vary International Film Festival (KVIFF)
 Vernerová, Tereza ; Slanec, Jaroslav (advisor) ; Ježková, Tereza (referee)
Karlovy Vary International Film Festival is one of the most important cultural events in our country and in Europe. Every year, it attracts the attention of filmmakers, celebrities, fans and journalists. Each year dozens of texts are written about the event. The 55th KVIFF was unusual. The date of the event was twice postponed due to coronavirus pandemic. The preparations were complicated for the organizers and the festival took place more than a year later. Because of this, the festival was given even more attention. This bachelor thesis deals with the 55th KVIFF. The theoretical part focuses on the media image of the festival. I map its preparations, the course of nine festival days and the subsequent responses and reverberations after the end of the festival. In the practical part I focus on the visual appearance of the festival. The aim of this part of the work was to create graphic design of the 55th KVIFF. I focus on creating posters, which are the main visuals of the festival. Subsequently, I complete the portfolio with festival passes and merchandising.
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