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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Research of Customer Satisfaction
 Mrázková, Monika ; Vacková, Hana (referee) ; Šimberová, Iveta (advisor)
The thesis deals with a survey of customer´s satisfaction in Jiří Mahen Library in Brno. The theoretic part describes the problematics of marketing research, the branch of allowance organizations and a questionnaire as a tool for collecting information. The practical part of the diploma work analyses and presents the results from the questionnaire investigation, recommendation and suggestions for improvement, which could lead to increase an of the visit rate of the Jiří Mahen Library, to an improvement of the quality of library services, and customers´ satisfaction.
Detailed record
Marketing Research of Customer Satisfaction
 Mrázková, Monika ; Vacková, Hana (referee) ; Šimberová, Iveta (advisor)
The thesis deals with a survey of customer´s satisfaction in Jiří Mahen Library in Brno. The theoretic part describes the problematics of marketing research, the branch of allowance organizations and a questionnaire as a tool for collecting information. The practical part of the diploma work analyses and presents the results from the questionnaire investigation, recommendation and suggestions for improvement, which could lead to increase an of the visit rate of the Jiří Mahen Library, to an improvement of the quality of library services, and customers´ satisfaction.
Detailed record

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