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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Importance of Marketing Concepts in Food Services
 Brůchová, Jana ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The marketing concepts are the key topic of this thesis. Its aim is to define the point of creation of marketing concepts in the field of restaurant services. The intention here is to present the "good practice", via analysis of valued marketing concepts of chosen restaurants. The theoretical part is focused on the definition of marketing, main marketing elements and their application on tourism and hospitality. The practical part consists of three chapters featuring interview with the specialists from the field. Attention of the author is also directed towards the identification of key determinants affecting the choice of the concept and to determination of the relationship between marketing concepts and gastronomy awards.
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