|
|
Song lyrics by Jaromír Nohavica in the aspect of dialectology
KUČERA, Jan
The main content of this bachelor thesis is a dialectical analysis of a part of Jaromír Nohavica´s work to describe the influence of the Silesian dialect in his lyrics. The thesis is introduced with a summary of Nohavica´s life and work, followed by the theoretical part consisting of a description of Silesian dialectical features. The practical part contains tables with dialectical occurrences in all linguistic levels, their characterization and analysis supported by examples.
|
|
|
The Use of Media to Create a Media Image of Jaromír Nohavica
Němečková, Petra ; Köppl, Daniel (advisor) ; Štechová, Markéta (referee)
The intention of this work is to approach the practice used in the creation of the media image of the singer-songwriter Jaromir Nohavica. The first chapter defines the conception of public relations, personal marketing, the phenomena of image and reputation. The second chapter focuses on Jaromir Nohavica's career from the beginning until the year 2010. The third chapter is devoted to an analysis of statements and actions of Jaromir Nohavica in relation to the creation of the media image, media communication and personal marketing. Music record sale statistics published by the International Federation of Phonographic Industry, results of the Academy of Popular Music Awards (Akademie populární hubdy), Český slavík and Žebřík are used as examples of the impact of his self-promotional activities. The aim was to map the processes of communication and marketing activities of Jaromír Nohavica and their impact in practice. This thesis should serve as a guide for those interested in personal marketing and public relations, the creation of media image and their effectiveness.
|
|
|
Evolution of Jaromír Nohavica Poetics throughout His Literacy Production
Červenková, Martina ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The main topic of this document is singer Jaromir Nohavica. I would like to describe the evolution of his poetics. The primary goal is to establish, that the year of revolution - 1989 is the critical impulse to his production. Reader is briefly introduced to Jaromir Nohavica's life, but also acquaint with concepts like popular culture and kitsch. Basically I focuse on Jaromir Nohavica's song poetics interpretation. The specific examples show that Nohavica shift towards the mainstream of popular literature, in thematic level, in level of production and presentation himself in the way of rendering Jaromir Nohavica, compared to songwriters of his time, does not lose the audience, he can beraised according to the new conditions and new age.
|
|
| |
|
| |
|
|
Jaromír Nohavica: Evolution of Author's Poetics
Hrubcová, Zuzana ; Hník, Ondřej (advisor) ; Peterka, Josef (referee)
9 Resumé This work consists of two parts - theoretical and practical. The theoretical part deals with popular culture. Then it deals with popular literature and its attributes in relation with artistic literature. The work includes a chapter of popular music, which is necessary part of lyric text. At the end of theoretical part there is a chapter of vocal poetry. It helps us to get into the secret of lyric texts. The practikal part starts with chapter of basic motives and themes from the texts of Jaromír Nohavica. The practical part sets up a target to confirm an assumption, that Nohavica's texts are popular. But not at all, because they are artistic texts too. The research was realised in an analysis of nine texts from free different terms. In the texts there are shown attributes of popular literature and artistic literature.
|
|
|
Evolution of Jaromír Nohavica Poetics throughout His Literacy Production
Červenková, Martina ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The main topic of this document is singer Jaromir Nohavica. I would like to describe the evolution of his poetics. The primary goal is to establish, that the year of revolution - 1989 is the critical impulse to his production. Reader is briefly introduced to Jaromir Nohavica's life, but also acquaint with concepts like popular culture and kitsch. Basically I focuse on Jaromir Nohavica's song poetics interpretation. The specific examples show that Nohavica shift towards the mainstream of popular literature, in thematic level, in level of production and presentation himself in the way of rendering Jaromir Nohavica, compared to songwriters of his time, does not lose the audience, he can beraised according to the new conditions and new age.
|
|
|
The Use of Media to Create a Media Image of Jaromír Nohavica
Němečková, Petra ; Köppl, Daniel (advisor) ; Štechová, Markéta (referee)
The intention of this work is to approach the practice used in the creation of the media image of the singer-songwriter Jaromir Nohavica. The first chapter defines the conception of public relations, personal marketing, the phenomena of image and reputation. The second chapter focuses on Jaromir Nohavica's career from the beginning until the year 2010. The third chapter is devoted to an analysis of statements and actions of Jaromir Nohavica in relation to the creation of the media image, media communication and personal marketing. Music record sale statistics published by the International Federation of Phonographic Industry, results of the Academy of Popular Music Awards (Akademie populární hubdy), Český slavík and Žebřík are used as examples of the impact of his self-promotional activities. The aim was to map the processes of communication and marketing activities of Jaromír Nohavica and their impact in practice. This thesis should serve as a guide for those interested in personal marketing and public relations, the creation of media image and their effectiveness.
|
guest ::
