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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Jaromír Jágr in ČTK Reports
 Ardon, Filip ; Trunečková, Ludmila (advisor) ; Halada, Jan (referee)
The bachelor thesis "Jaromír Jágr in ČTK Reports" deals with describing the development of sports news coverage by the Czechoslovak/Czech News Agency using the example of a specific significant sports celebrity. The thesis consists of a brief biography of Jaromír Jágr which describes the celebrity and explains why he has been chosen, followed by two main segments. The first segment describes the role of the Czech News Agency with special emphasis on its coverage of sports news. Also included are metadata important for the second segment, which the agency uses in the Czech News Agency's Infobank. The second segment analyzes news from the Czech News Agency's Infobank related to Jaromír Jágr. Based on these news the thesis describes the development of agency sports reporting from home, foreign and international contests. It pays increased attention to textual news reporting of the Czech News Agency, but also mentions other formats such as photographs, infographics, audio recordings and video recordings. The mentioned changes in news reporting are explained on the basis of the agency's annual reports from the point of view of the Czech News Agency itself.
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Jaromír Jágr in advertisements in years 2010-2012
 Kvěch, Jan ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
This bachelor's thesis named "Jaromir Jágr in advertisements in years 2010-2012" covers the use of a popular person in advertising that is so-called celebrity marketing. This thesis explains the grounds of this industry and its efficiency in advertising; mainly in connection with ice-hockey player J.J.'s growing activities in such area. In this thesis I am going to explain the meaning of celebrity marketing as a single and relatively new industry, reflect its history, and present but most of all its efficiency and alternative use. All the findings from the first part of this paper will be applied on particular advertisements which JJ starred in. Such campaigns will be evaluated based on the following criteria: efficiency too the brand as well as for the player himself. Furthermore, I will be looking for difference in particular campaigns throughout the years not only from efficiency point of view but also the quality compared to other ads of the era. Finally, I will evaluate the current celebrity marketing in the CR and abroad and will try to predict possible development in the upcoming years.
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