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National Repository of Grey Literature

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Strategy in commercial diplomacy: comparison of the approaches of China and India Lauberová, Petra ; Peterková, Jana (advisor) ; Zemanová, Štěpánka (referee) The aim of this thesis is to examine and evaluate the approaches of China and India towards their commercial diplomacy. The performance of these countries is compared in 4 broad areas: their involvement in the World Trade Organization, their approach towards regional and bilateral trade agreements and the architecture of their export and investment promotion systems. The comparison takes into account also the institutional set up of their commercial diplomacy at the government level. In the concluding section, we determine, which system is more efficient and we try to provide explanation for the same. Detailed record

PR as a Tool for Investment Promotion in CzechInvest Agency Kuncová, Renata ; Postler, Milan (advisor) ; Kocourková, Lucie (referee) Diploma thesis is concerning marketing communications and public relations with focus on public sector and practical application as a tool for investments attracting -- in context of the Czech Republic and Investment and Business Development Agency CzechInvest. The main target is to identificate marketing and communication activities, technics and tools for investment promotion with providing of their analysis, evaluation and recommendation of future development. Actual issues like Web site and Corporate Design of agency are examined in detail with focus on recommendation of new strategy. Detailed record

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