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How to teach those who already know a lot
Koubský, Petr
V loňském roce jsme založili vzdělávací iniciativu iCollege, zaměřenou na výuku podnikání na internetu. V současné době máme 20 absolventů zimního semestru a dalších 30 studentů prochází kursem právě teď. Chci se s vámi podělit, co se naučili studenti, co učitelé a co my organizátoři.
Video:  MP4
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Business plan of an internet company
Zelený, Martin ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
This diploma thesis deals with a business plan of an internet company. In the first part its main focus lies in theoretical concepts of business start with an emphasis on online marketing. All theoretical aspects from entrepreneurial characteristics through legal forms of business to formalities of a proper business plan are covered. Specific business plan is then being elaborated upon in the practical part. The company would introduce a new kind of video commercial channel via its server where visitors can win prizes which they first select. By watching the commercial, visitors will be included in a raffle. This business idea seems attractive to both the visitors as well as media buyers.
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The Use of Google Analytics in an E-shop
Jansa, Marek ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
This thesis is focused on detailed description of the Web analytics tool Google Analytics and its use in improving attendance and competitiveness of Dobra vína company's e-shop. The aim is to propose measures that will increase sales of offered products. The measures were designed combining the analysis of web content, technical analysis of the web and the data obtained using Google Analytics. The thesis provides updated information on setting up Google Analytics: important changes that had taken place recently among which the transition to asynchronous syntax. These haven't been yet summarized in any other similar work. It also brings its own perspective on the use of information from Google Analytics to improve the performance of Internet business. The thesis presents the web analytics and the tool Google Analytics in general; it describes the setup and customization of the tracking code and finally it provides a short guide on how to read the visualized data. In the practical part it explores the web content of the Dobra vína's site and its technical aspects, after this it presents the specific settings of Google Analytics for the site and the final chapters analyze the data obtained from Google Analytics and propose adequate measures to take.
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E-business
Čech, Ondřej ; Voráček, Jan (advisor) ; Charvát, Michal (referee)
The aim of this bachelor thesis is to present options businessmen and managers whose companies entering the Internet. Describes possibilities, forms of business and marketing tools that can help the company being successful with customers. The theisis used a model Shifting from bricks to clicks. The model simulates the transition of having store in the form of business online.
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Business Plan of an Internet Enterprise
Linhart, Tomáš ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
This work explains the way a business plan should be written before one creates a new company. The first chapter orients itself on the theory of a business plan and its pertinence that should be included. The second chapter is dedicated to internet marketing. Main channels, through which a customer can be reached and made visit a concrete website, are described here. In the third part, there is an example of a concrete business plan prepared for an internet start-up.
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