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National Repository of Grey Literature

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Analysis of chosen Marketing Mix Tools in the ČPP Křížová, Zuzana ; Vávra, Oldřich (advisor) ; Voráček, Jiří (referee) This bachelor thesis deals with the application of marketing in the insurance industry. The thesis is divided into two parts -- theoretical part and practical part. The first part of the thesis is focused on the theoretical knowledge of marketing and insurance sector. The theoretical knowledge is used to evaluate application of Marketing Mix Tools in the ČPP. Detailed record

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