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Travel publicistic journalism in the era of new media and multimedia platforms
Strasmajer, Matěj ; Géla, František (advisor) ; Jirků, Jan (referee)
This diploma work dealt how travel content is created and promoted through social media, focusing on its digital form, which in the present times is mainly published on social media sites, for example Youtube. The focus of this diploma work was on social sites, their functions and their importance for content creation in general, but also for travel content specifically. It did analyse vlogging method and in the practical part its relevance for both soft and hard form of journalism. It closely analysed monetization of content and its marketing. It followed influencers on social sites and influencer marketing and shown forms of collaboration of brands and content creators. It contains two practical researches. The first one is qualitative research case study of vlogger Casey Neistat and his channel and it uses him to show marketing and monetization principles in content creation. The second one is quantitative research analysing Wuhan pandemics outbreak and the importance of travel vloggers, who provided vlog content creation, which was then used by many news media and different content creators. There is enough content for answering all research questions, based on theoretical and practical research.
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