|
| |
|
|
Marketing Research of Customer Satisfaction of the Third Pension Pillar
Filkuka, Martin ; Hedija, David (referee) ; Šimberová, Iveta (advisor)
This thesis aims at using marketing research to determine customer satisfaction of university students with the third pillar of the pension system. The first section describes the objectives of the work, including the necessary methods. The following theoretical part deals with basic concepts of marketing, marketing research, as well as defining the customer and his satisfaction, including methods by which satisfaction is measured. In addition, there is a description of the general operation of pension systems and individual pillars. The practical part includes marketing research, evaluation of the collected data and own suggestions for improving this product.
|
|
|
Comparison of complimentary pension savings with regard to the client's age
KREJČOVÁ, Aneta
The bachelor's thesis deals with the comparison of complimentary pension savings and its advantages compared to 2015, with which the values are compared. The aim of the work is the comparison of the comparison of complimentary pension savings with respect to the age of the client. The theoretical part deals with the pension system, its characteristics, division, and changes. The next part is more focused on III. the pillar of the pension system and its changes after 2013. The practical part discusses the construction of a universal model for the evaluation of financial means of model examples. At the end of the work, these values are compared with each other and with a diploma thesis on a similar topic from 2016, according to which the models and criteria are determined. After comparing the values, a large influence of the high rate of inflation together with the low rate of profitability of individual pension companies was shown, which caused a lower amount of saved amounts and, in some models, even negative values of real interest rates.
|
|
|
Marketing Research of Customer Satisfaction of the Third Pension Pillar
Filkuka, Martin ; Hedija, David (referee) ; Šimberová, Iveta (advisor)
This thesis aims at using marketing research to determine customer satisfaction of university students with the third pillar of the pension system. The first section describes the objectives of the work, including the necessary methods. The following theoretical part deals with basic concepts of marketing, marketing research, as well as defining the customer and his satisfaction, including methods by which satisfaction is measured. In addition, there is a description of the general operation of pension systems and individual pillars. The practical part includes marketing research, evaluation of the collected data and own suggestions for improving this product.
|
|
| |
guest ::
