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The Business Activity of SITEL, spol. s r.o., on Foreign Markets
Tomanová, Jitka ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
This thesis focuses on information and communication technologies using the analysis of the Czech company SITEL, spol. s r.o. The work is divided into theoretical and practical parts. The theoretical part introduces the basic information, defines the Czech ICT sector, describes the history, development and impact of these technologies and outlines Czech export and import activities. The practical part presents the company SITEL, spol. s r.o., provides basic facts about services and products. A separate chapter describes the international activities of the company. On the basis of the insight into the company's turnover and the SWOT analysis company's business is summarised with the recommendation how to use an advantage of the current situation on the domestic market as well as on foreign markets.
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Analysis of the profitability of companies and their success in the procurement market in the chosen field
Čechová, Lenka ; Pavel, Jan (advisor) ; Špinerová, Zuzana (referee)
This thesis deals with an analysis of the profitability of ICT companies which are successful in the procurement market. The analysis examines if these companies are more profitable than the ICT firms that do not register any success in public tenders in the period of 2006-2010. Profitability is assessed by means of four profitability indicator ratios which are Return on Sales, Return on Costs, Return on Assets and Return on Equity. The content is divided into two main parts. Theoretical part is dedicated to characteristics of public procurement, introduction of the ICT sector and particularities of public procurement in the field of ICT. The second part is practically oriented. It consists of a data set specification for both categories of companies and an analysis based on statistical methods of correlation and regression. The result of this research is a comparison of firms' profitability and estimation of a regression model showing the impact of various factors on profitability indicator ratios.
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Marketingová orientace vybrané firmy
Kanócová, Lucia ; Koudelka, Jan (advisor) ; Čejp, Vlastimil (referee)
The aim of the graduation thesis is to assess possibilities of marketing orientation of concern e-invent. Concern e-invent effects on information and communication technologies sector. Actual situation of ICT sector is analyzed before targeting marketing settings and strategy. Analysis is focused on finding opportunities and threats. The thesis tries to evaluate status of concern and explore pros and cons of concern compared with competitors. PEST analysis and Porter analysis is used for assessing actual situation on the market. VRIO method, financial analysis and value-forming chain help to reveal its strengths and weaknesses. SWOT analysis summarizes and evaluates findings of particular methods. Analysis helps to formulate objectives and strategies.
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