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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Brand Building for Development of Competitiveness
 Březa, Michal ; Šítková, Lucie (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on the development of the trade mark "Hrackomat" by Nejlepší hračky, s.r.o. In the theoretical part I deal with the strategic building and creating brand value. The practical part contains a presentation of the company incurred an analysis of marketing activities to promote sales and brand building. The analytical part contains proposals marketing activities to the brand building and increase competitiveness.
Detailed record
Brand Building for Development of Competitiveness
 Březa, Michal ; Šítková, Lucie (referee) ; Zich, Robert (advisor)
The bachelor thesis is focused on the development of the trade mark "Hrackomat" by Nejlepší hračky, s.r.o. In the theoretical part I deal with the strategic building and creating brand value. The practical part contains a presentation of the company incurred an analysis of marketing activities to promote sales and brand building. The analytical part contains proposals marketing activities to the brand building and increase competitiveness.
Detailed record

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