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Historický vývoj a postavení vybraného hotelu na trhu cestovního ruchu v ČR
 Kopecká, Tereza ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
The bachelor's thesis is focused on a study of the hotel Crowne Plaza Prague. The aim of the thesis is to analyse the position of the hotel in the tourism market of the Czech Republic. The theoretical part determines definitions of tourism market, accommodation facilities and their standardization and the hotel industry of the Czech Republic. The practical part includes a description of the hotel and his history. The hotel owner is presented and the relation with the hotel's franchiser InterContinental Hotels Group is explained. The analytical part is worked up mainly on the basis of interviews with hotel staff and its aim is an analysis of hotel customers, comparison of hotel capacity, the room prices and chosen services with other Prague 4-star hotels. At the end a SWOT analysis is made. The analysis is an assessment of hotel's position in the tourism market of the Czech Republic and presents suggestions for improvement.
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