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Criteria for the definition of a full function joint venture in decision-making of the Commission
Apollonova, Elena ; Svoboda, Pavel (advisor) ; Šmejkal, Václav (referee)
- Criteria for a definition of a full function joint venture in the decision-making of the Commission This thesis focuses on the progress in the Commission's approach towards full functioning joint ventures and on criteria for their determination. A full functioning joint venture is a joint venture type that fulfils criteria given by the Commission of the European Union - joint control and full functioning, that consists of functional autonomy, lasting basis and resources. The first, inductive part provides a short joint venture typology and explains ways by which the European law regulates those concentrations. The second part of the thesis serves as a necessary historic excursus to the progress in the European Union Commission's view on cooperative and concentrative concentrations and its goal is to clarify on the basis of which factors and how this approach has developed from 1968 to the present. The third, main, part of the thesis is an analysis of particular full functioning joint venture determination criteria. Each criterion is analysed separately with regards to specialised publications, regulations, reports and directives, especially by analysing European Union Commission's rulings, as the result of the application of the approach towards full functioning joint ventures by the European...
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Greenwashing as Unfair Competition Practice
Hamáčková, Magdalena ; Hurychová, Klára (advisor) ; Patěk, Daniel (referee)
Greenwashing as Unfair Competition Practice Abstract: The thesis focuses on one of the major obstacles in the fight against climate change, greenwashing. Given the difficulty in defining and the diversity of this phenomenon, this thesis aims to introduce greenwashing and examine it through the lens of unfair competition law. In particular, it examines whether greenwashing can be an unfair competition act, i.e. whether it fulfils the general unfair competition clause, whether it can possibly also fulfil one of the special unfair competition acts and whether the current unfair competition legislation is sufficient or whether it would be appropriate to create a new special unfair competition act regulating greenwashing. The first chapter of the thesis focuses on competition, defines competition law and discusses the basic concepts related to competition. All of this is important in order to subsequently highlight how competition is changing in the context of environmental protection efforts and related activities and what threats it faces. The second chapter continues with the definition of the law against unfair competition, explains the nature of unfair competition, introduces the general clause of unfair competition and describes in more detail the three most important specific acts of unfair competition...
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Tax and Legal Implications of Cross-Border Mergers of Companies
Mikulová, Monika ; Vonková, Soňa (referee) ; Kopřiva, Jan (advisor)
This master thesis deals with the characteristics of cross-border mergers, particularly from a legal and tax perspective. The first part defines the basic concepts and legislation, which is related to the cross-border mergers. The second part deals with the analysis of cross-border mergers, in which participated Czech companies. The third part treats the selected states in terms of tax systems. From analyzed states is chosen the most profitable tax system for Czech companies considering cross-border merger.
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Ekonomické aspekty fungování kartelů v hospodářství
Řezníčková, Nikola
Řezníčková, N. Economic aspects of the functioning of the cartels in the economy. Diploma thesis. Brno: Mendel University, 2023. This diploma thesis deals with the economic aspects of the functioning of cartels in the economy. The aim of the work is to explain the causes and motivations of the emergence of cartels and to identify the consequences of closed cartels on the market mechanism. Furthermore, on the basis of specific cases handled by the Office for the Protection of Economic Competition, evaluate the possibilities of economic policy approaches as well as the effects of antimonopoly regulation.
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Ekonomické aspekty vertikálních kartelů
Hajduch, Tomáš
Hajduch, T. Economic aspects of vertical cartels. Diploma thesis. Brno: Mendel University, 2021. This diploma thesis deals with economic aspects of vertical cartels, their affection of market and competition. The aim of this thesis is to define a vertical cartel, identify its specifics and evaluate the effectiveness of the antitrust policy of the Office based on issued decisions of the Office for the Protection of Competition to. The thesis discusses the law regulation of the cartel, its economic features and motivation to its establishment a vertical cartel. It is also proposed under what conditions the cartels could cooperate with the Office.
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Srovnávací reklama a její příklady v praxi
Svoboda, Michal
Svoboda, M. Comparative Advertising and Examples in Practise. Bachelor thesis. Brno: Mendel University, 2016. Bachelor thesis analyse the issue of comparative advertising and its setting in a marketing context. The thesis is intended primarily for companies and their marketing departments and also for advertisers who are considering the creation of comparative advertising. The aim is to inform readers about this issue and also create appropriate recommendations that summarize gained knowledges. Readers can get to know some examples of comparative advertising and specific views of consumers on comparative advertising.
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Vybrané marketingové nástroje a právní úprava nekalé soutěže
Večerková, Veronika
This diploma thesis with selected marketing tools and legal regulation of unfair competition according to the Commercial code. Whole thesis is divided into two parts. Basic terms important for understanding of issue of unfair competition ac-cording to the Commercial code are analysed in theoretical part. Specifically this dis-sertation aims at selected facts of the case that are described in characterised more detailed. Furthermore, the marketing tools: advertising, guerrilla marketing and viral marketing are explained here. Practical part consists of an evaluation of chosen ad-vertising campaigns from point of view of marketing and legal. A summary of the most common mistakes in marketing communication from point of view of unfair competition and subsequent recommendation of using selected tools from the per-spective of unfair competition action is included as well.
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Comparison of the Czech and French regulation of unfair competition and analysis of the relevant French legal terminology with a glossary
ROŽCOVÁ, Petra
The main topic of this bachelor thesis is an unfair competition in Czech Republic and France and an analysis of a corresponding French legal terminology. This thesis is structured into descriptive, comparative and lexical part. The descriptive part contains information about the unfair competition legislation in Czech Republic and France. The next part compares both legislations. The lexical part describes the analyses of corresponding legal terminology and their Czech equivalents. In case of non-existence of the Czech equivalents, possible translation is suggested. This part also includes the French-Czech glossary.
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