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The Emergence of Cartels in the Czech Lands Hop Production, 1890-38
Pojar, Vojtěch ; Kubů, Eduard (advisor) ; Šouša, Jiří (referee)
In the 19th and 20th centuries, the Czech lands were among the largest hop-growing regions in the world. Hop products became, in the interwar period, one of the crucial agricultural export goods of the Czechoslovak economy. This study aims to draw attention to the process of emergence of cartels in this particular branch of agricultural production. It traces the attempts to organize the industry by means of cartels from their very beginning in the late 19th century until the dissolution of Czechoslovakia in 1938. As a point of departure, it takes the assumption shared by many theoreticians of industrial organization who argue that the given structure of the industry to some extent pre-determines the ways how the cartels emerge and the particular forms they assume. These institutions, however, might in turn reshape the structure of the industry. The analysis indicates that the cartels in the hop industry were essentially 'children of opportunity' and their emergence was rarely correlated with an economic crisis. Even though the industry gave rise also to international collusive structures, the cartels in the hop industry were essentially unstable and weak and in most cases, the attempts to create them failed. Present study challenges the belief, widely held in the scholarship on cartels in the Czech lands,...
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Czech hop as a geographical and cultural phenomenon
Mikšík, Jan ; Kouba, Vojtěch (advisor) ; Dianová, Markéta (referee)
This Bachelor's Thesis focuses on Czech hops and hop industry as a spatial, geographical and cultural phenomenon. The aim is to describe the history of growing hops in the Czech Republic and determine how the tradition of hop industry influenced Czech culture, urbanism and landscape. The work contains information on hop growing regions and their historical development. The paper also provides statistics on the hop growing, hop varieties and export. Special attention is paid to the city of Žatec (Saaz) - the largest centre of the Czech hop industry. The thesis also shows how hop industry influenced urbanism and culture in Žatec. The practical part is dedicated to entertaining and educational complex called Hop and Beer Temple which is an important tourist target built in historical industrial buildings in the centre of Žatec.
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Company Bohemia Hop, a.s. – marketing strategy and export activities focused on China
Šedivá, Radka ; Zamykalová, Miroslava (advisor) ; Šponer, Pavel (referee)
This bachelor's thesis deals with the company Bohemia Hop a.s., a trading company that sells the Žatec hop of the highest quality and has managed to become a successful player in the world hop market. This company is represented in many world markets, but I decided to devote this thesis to the finese market, because the Chinese market is a very perspective and is constantly growing. The aim of this thesis is to introduce the company Bohemia Hop, analyse the current hop market and compare the marketing strategies of this company in the Chinese and Czech markets. The first chapter introduces the company, including its history,the markets the company is represented in and the products it trades. The second chapter analyses the current hop market in China and the Czech Republic and focuses on Bohemia Hop's customers in both markets. The third chapter is about the company's marketing strategy in the Chinese and Czech markets. SWOT analysis is included in the fourth chapter. The final part of the thesis covers possible recommendations for the Bohemia Hop Company.
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