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Marketing strategy for CRM IS
Všetička, Martin ; Duba, Jan (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis deals with the issue of the proposal of a marketing strategy in Melzer company in the area of Customer Relationship Management (CRM) of Information Systems (IS). It concentrates on modern marketing conception and emphasizes the necessity of effective CRM. It explains important factors in connection with successful CRM IS implementation. It analyses domestic market of CRM IS including information system QI which is supplied by Melzer company as well as an internal CRM atmosphere in the firm. In the practical part there are analytical conclusions and recommendations leading to the proposal of the marketing strategy. This should significantly enable the firm to penetrate into the market of CRM IS and become successful.
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Marketing strategy for CRM IS
Všetička, Martin ; Duba, Jan (referee) ; Chalupský, Vladimír (advisor)
The Master’s thesis deals with the issue of the proposal of a marketing strategy in Melzer company in the area of Customer Relationship Management (CRM) of Information Systems (IS). It concentrates on modern marketing conception and emphasizes the necessity of effective CRM. It explains important factors in connection with successful CRM IS implementation. It analyses domestic market of CRM IS including information system QI which is supplied by Melzer company as well as an internal CRM atmosphere in the firm. In the practical part there are analytical conclusions and recommendations leading to the proposal of the marketing strategy. This should significantly enable the firm to penetrate into the market of CRM IS and become successful.
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Century21 brand building
Koláček, Martin ; Halík, Jaroslav (advisor) ; Schlesinger, Vojtěch (referee)
The bachelor thesis describes the connections leading to the origin of holistic marketing and his concept and shows it on the example of Century21 brand building. The aim of the bachelor thesis is to analyze marketing concept of the company and its communication. Consequently, the thesis suggests concrete solutions of the problems showed in the analysis. The first part deals with history of marketing and describes the basic therms of brand building. The second one defines holistic marketing and examines communication mix. The thesis' conclusion focuses on brand building analysis of Century21 and shows possible solutions.
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New Trends in Marketing apply to Pharmaceutical Industry
Skořepová, Ivana ; Lešetický, Ondřej (advisor) ; Dohnalová, Eva (referee)
The Purpose of the thesis is in the theoretical part to describe the complete marketing as a whole including marketing mix with a special focus on the new trends in the marketing having regard to the pharmaceutical industry. The practical part will be focussed to an aplication the new trends in marketing to the pharmaceutical industry with respect to the etic code and to the law in the Czech Republic.
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