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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland
 Čejka, Pavel ; Mohelská, Hana (advisor) ; Hiršová, Miloslava (referee) ; Franěk, Marek (referee) ; Hyršlová, Jaroslava (referee)
The research hopes to provide a deeper understanding of the leading countries in the Central Eastern Europe (CEE) region from a culture sensitive marketing perspective. The aim of this work is to provide a pilot study upon which more critical national culture studies are to be introduced.The purpose of this dissertation is four-fold: 1) To discuss the proper methodology for the research; 2) to replicate the original study in order to suggest the values for the Czech Republic, Poland and Slovakia; 3) to introduce the marketing application theoretical framework for the original study, and 4) to translate the results to marketing scholars and practitioners.
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