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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Communication Mix of the selected Clothing Company
 Popovyčová, Alexandra ; Plšek, Jaroslav (referee) ; Mráček, Pavel (advisor)
Bachelor thesis focuses on proposals of improvements on clothing company’s communication mix. Suggestions are made on base of the analysis. The main goal is to evaluate current state of communication mix of H&M, which profiles itself as a company selling fashion clothing. Recommendations are made from obtained data with focus on improvements on the current communication mix and proposed suggestions could lead to increase in sales and profits in the future.
Detailed record
Communication Mix of the selected Clothing Company
 Popovyčová, Alexandra ; Plšek, Jaroslav (referee) ; Mráček, Pavel (advisor)
Bachelor thesis focuses on proposals of improvements on clothing company’s communication mix. Suggestions are made on base of the analysis. The main goal is to evaluate current state of communication mix of H&M, which profiles itself as a company selling fashion clothing. Recommendations are made from obtained data with focus on improvements on the current communication mix and proposed suggestions could lead to increase in sales and profits in the future.
Detailed record

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