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Strategic analysis of an enterprise
 Bohatyrov, Dmytro ; Dvořáček, Jiří (advisor) ; Krause, Josef (referee)
This bachelor thesis is dedicated to an analysis of strategic position of Plzensky Prazdroj, a.s. Theoretic body describes the thought sources of strategy view as a process of searching for a match between opportunities, which stem from the micro environment structure, and internal capabilities, which allow the enterprise to use these opportunities; further, it describes techniques used and characteristics evaluated during the analysis. Practical body applies these techniques upon Plzensky Prazdroj and eventually offers a conclusion on its strategic position and possible future directions of development. Thesis is concluded with several general recommendations on strategy formulation based on the preceding analysis.
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