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National Repository of Grey Literature

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Manual of unified visual style of National Library of Technology Národní technická knihovna Fulltext: PDF Detailed record

Visual communication, corporate identity and their influence on management of companies Kyncl, Jiří ; Horný, Stanislav (advisor) ; Krsek, Libor (referee) In my diploma thesis I'm dealing with questions of visual communication and corporate identity in connection with company's management. At first I briefly characterize termins connected with this topic such as communication, visual communication, corporate identity. In the second part of my thesis I made a set of advices and recommendations for management of small companies, which should help them to orient in the problematics of corporate identity and visual style. These recommendations are supported by practical example of graphical manual I made for that. Detailed record

National Repository of Grey Literature : 12 records found   11 - 12  jump to record:

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