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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Competitiveness of the Czech and French Automotive Industry
 Dykastová, Gabriela ; Jiránková, Martina (advisor) ; Fialová, Barbora (referee)
The bachelor thesis examines the competitiveness of the Czech automotive industry and the French automotive industry in terms of customer needs. The thesis focuses on the aspects which directly influence his decision to buy a new car. The aim of the thesis is to create a list of the most important competitive advantages of French and Czech producers of passenger cars in the Czech and French car market on the basis of analyses and comparison of acquired information. The thesis is composed of three chapters. The first chapter defines term competitiveness of the automotive industry. The second chapter separately analyses the Czech and French car brands and their possibilities of competitiveness in the Czech Republic and in France. The third chapter analyses and compares the competitiveness of the automotive industry of both countries. The conclusion of the thesis is the recognition that all surveyed producers are able to take advantage of their home market thanks to their characteristic qualities. Nevertheless, the French producers dominate the developing electric vehicle market.
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French Automotive Industry and Its Development Trends
 Snížek, Martin ; Jiránková, Martina (advisor) ; Vondrušková, Barbora (referee)
The automotive industry has changed a lot in its history. Among the most important changes of the past few years is the shift in production toward developing countries, which is together with the current situation and trends in automotive industry the subject of the first chapter of this bachelor thesis. On the other hand, in developed countries the automotive-production-growth rate is slower or even negative. That is also the case of France, which is closer looked at in the second chapter. In addition, French economy faces a problem that home car manufacturers produce smaller and smaller share of their production in France. This issue is dealt with via analysis of the production of PSA Peugeot Citroën in the third chapter of the thesis. The author comes to a conclusion that except the shift in production in conformity with global changes the French car manufacturer tries to remain competitive by allocating its production to near European markets.
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