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Analýza komunikace sociálních kampaní proti kouření
 Součková, Anežka ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
Bachelor thesis The analysis of communication of social campaigns against smoking deals with exploring differences in the used means of communication with the public. It is divided into two parts, theoretical and practical. The theoretical part is mainly focused on explaining the concepts related to social campaigns, the role of tobacco marketing and legislation related to tobacco advertising. The practical part presents the social campaign against smoking and for comparison with the differences in communication and the elements are chosen some countries of the European Union, the USA, Russia and the Asian continent. It also deals with the survey questionnaire which exploring if already the phenomenon of the uselessness of anti-smoking campaign is true, or the Czech population have a positive or negative effect and whether does exist there some awareness of these campaigns and money and time associated with the formation of anti-smoking campaigns are useless.
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