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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Social networks in marketing
 Kutíková, Barbora ; Postler, Milan (advisor) ; Vyskočilová, Marie (referee)
This thesis deals with social networks and their use in marketing. The aim of this work is the analysis of the possibility of using social networks in marketing and to define recommendations for the specific brand. The theoretical part deals with the definition of marketing, strategic marketing process and trends that currently affect them. The paper defined the concept of social media and social networks. The practical part deals with the utility of social networking and marketing benefits for their brands. They also described the practical use of the most important aspects of social networks in commercial communications. The work includes a case study, which is using social networks marketing, demonstrated in practice. Finally recommendations are defined to create a specific brand marketing strategies.
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