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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Identity of club FK Viktoria Žižkov and application in the commercial activity
 Markuzi, Jan ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
The bachelors thesis deals with the description identity of football club FK Viktoria Žižkov and her commercial application, through description analysis and depth interview with representative of fans and player of "A" team. The depth interview with these people helped me to create SWOT analysis. Results of these methods were basics for formations the recommends, which should conduct for improve of club identity and her commercial application. Key words corporate identity, club identity, club image, FK Viktoria Žižkov
Detailed record
Identity of club FK Viktoria Žižkov and application in the commercial activity
 Markuzi, Jan ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
The bachelors thesis deals with the description identity of football club FK Viktoria Žižkov and her commercial application, through description analysis and depth interview with representative of fans and player of "A" team. The depth interview with these people helped me to create SWOT analysis. Results of these methods were basics for formations the recommends, which should conduct for improve of club identity and her commercial application. Key words corporate identity, club identity, club image, FK Viktoria Žižkov
Detailed record

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