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A Comparison of Media Coverage of FC Viktoria Plzeň and AC Sparta Praha in Selected Czech Media
Slabý, Martin ; Němcová Tejkalová, Alice (advisor) ; Trunečka, Ondřej (referee)
Diploma thesis deals with comparation of media content of two journals - Sport and Mladá fronta DNES. The research is focused on few periods during one year of first czech football league. On this basis and with help of czech and foriegner experts knowledge, the thesis tries to answer the question, wheather Sport journal favors AC Sparta Praha club in their published materials and vice versa FC Viktorie Plzen club. To answer this question, it uses a comparative qualitative content analysis method. It is based on a set of articles from three periods of the autumn part of the football season and three periods from spring part. It takes into account not only texts of articles, but also, for example, the front pages or subtitles that are an important part of the daily press content. The research results are continuously summarized after each one of the periods and at the end there is a complete summary and final answer to the research question. The research resulted in finding that - considering the article contents - that in Sport journal materials published in examined periods there was no significant favoring of Sparta Praha. On the contrary - in the topics representation considering Sparta and Plzen there was an outweight toward Letná and the same can be applied to front pages to certain extent.
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Marketing and PR activities of FC Viktoria Plzeň in the years 2011-2016
Paták, David ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
The thesis deals with the use of marketing and public relations in the Czech sporting environment on the example of FC Viktoria Plzeň football club. The theoretical part of the thesis describes marketing and PR disciplines in both classical and sporting way to point out their specifics in the sporting environment. Moreover, the theoretical part of the work presents football as the most popular sport on the planet, and describes the Czech football environment. At the end of the theoretical part FC Viktoria Plzeň is presented. For most of its history, FC Viktoria Plzeň has been rather an average football club. However, in 2011 the club celebrated its centennial anniversary with the first master's title in the Czech top football league, which was the beginning of the club's successful era. The following sporting achievements drew the attention of fans, media and sponsors, to which the club had to respond with changes in its communication activities. The analytical part of the thesis deals with a descriptive analysis of the development of these activities especially towards the fans from 2011 to 2016, when the club won the league for the fourth time. Attention is paid mainly to changes in club presentation, online communication, event management and crisis communication.
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The comparison of components in football performance
Hos, Tomáš ; Buzek, Mario (advisor) ; Frýbort, Pavel (referee)
Title: The comparison of components in football performance Key words: Football match analysis, FC Viktoria Pilsen, AC Sparta Prague, Gambrinus League The problem definition: All football matches played during season 2013/2014 in the Czech first football league were, for the first time in history, analysed with Instat programme. Data from analysis served as main source for comparison of two most successful teams - FC Viktoria Pilsen and AC Sparta Prague. I will try to analyse these statistical data and consequently define key statistics for both teams. The aim of the thesis: Comparison and interpretation of performance data acquired by statistical programme Instat is the primary aim of this thesis.
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