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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Export of a Food Product of the Selected Company to the European Union Market
 Filipová, Nikola ; Koubek, Lukáš (referee) ; Chlebovský, Vít (advisor)
This thesis deals with the expansion of the sugar product to the European Union market. The aim of this work is to recommend a suitable expansion strategy, analyze the selected market and evaluate the market potential for the entry of the selected company. We will focus on the survey of the Hungarian market, which is currently interesting for the company, we will examine the issue and then analyze it. In conclusion, we will find out whether it is worth entering this market and quantify the possible first steps. In the theoretical part of the thesis, the possibilities of entering the European Union market are selected. In the analytical part we‘ve analyzed the selected market and at the end of the work is proposed a strategy for entry.
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