|
| |
|
|
The Business Support with the Utilization E-commerce
Juřica, Lukáš ; Čižinský, Roman (referee) ; Kříž, Jiří (advisor)
This master’s thesis is aimed to solve the problems of a company running its own e-shop, that does not fulfill their original intentions. This master’s thesis covers the suggestions how to make the e-shop more visible and the proposal for new functions using additional modules. This also involves the basic design of the data structure.
|
|
| |
|
|
The Business Support with the Utilization E-commerce
Juřica, Lukáš ; Čižinský, Roman (referee) ; Kříž, Jiří (advisor)
This master’s thesis is aimed to solve the problems of a company running its own e-shop, that does not fulfill their original intentions. This master’s thesis covers the suggestions how to make the e-shop more visible and the proposal for new functions using additional modules. This also involves the basic design of the data structure.
|
|
|
Analysis of the emarketing strategy of the company Europ Assistance s.r.o.
Egert, Michal ; Sedláček, Jiří (advisor) ; Kostaš, Jurij (referee)
This thesis analyzes the e-marketing strategy of the company Europ Assistance s.r.o and compares it with its competitiors. First part of this work presents the company and its products. The second part analyzes the products and web presentation of the competitors. The final chapters then deal with the analysis of the website and communication strategy of the company Europ Assistance. Findings in the individual chapters are compared with the competitors. The thesis also includes user testing of individual company websites by users who have never seen the website. This testing provides valuable information for improving the structure and content of the site. Result of this thesis is the evaluation of the strengths and weaknesses of the e-marketing strategy of the company Europ Assistance s.r.o.
|
guest ::
