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The Transformation of perception of vampire in Western culture from early modern period to present : The Assessment of marginal cultural phenomenon in terms of civilization theory of Norbert Elias
Konečná, Zuzana ; Horský, Jan (advisor) ; Šubrt, Jiří (referee)
The thesis deals with the transformation of perception of vampire in Western culture from early modern period to present. The vampire in modern Western culture is very popular and has an unwavering place. Vampires are now attractive and basically not dangerous. The subject of this work is question whether it was so in previous centuries. Work present the change in appearance and character, both fictional character and "real vampires." Based on the analysis of selected fictional works (literary and visual) from the late 18th century, when the vampire came to Western fiction, work shows how gradually transforms the image that this supernatural beings attributes in West. An essential part of how culture perceives certain phenomenon is a belief in it. Therefore I am interested in how the West over time explaining this phenomenon. Work also introduces the Norbert Elias's civilization theory. Analysis of transformation in the perception of a vampire in Western culture follows it's tracks and the results are compared with it with the goal to give answer on question whether this phenomenon is turning into the terms of this theory.
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The media image of chosen czech hockey players from the beginning to the end of their careers in NHL in czech daily newspapers
Rampa, Robert ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
This thesis deals with analysis of the media image of five Czech hockey players Patrik Elias, Martin Havlat, Milan Hejduk, Jiri Hudler and Tomas Kaberle during their active career (1996 - 2017) in National Hockey League (NHL). The qualitative method analyzes texts from six Czech newspapers (Blesk, Hospodarske noviny, Lidove noviny, Mlada fronta DNES, Pravo and Sport). Thesis analyzes every twentieth article about Patrik Elias whose headline contained his surname. For the remaining hockey players the thesis analyzes every tenth article due to fewer texts. The thesis use for analysis the theory of news values, specifically the categorization of Alastair Hetherington and works with concepts of heroism, fallen heroes and celebritization. The results of the analysis describe the development of the media image of Czech hockey players, how the Czech dailies worked with events that contained given news values, how and what media image they formed. It also compares individual media images and the approach of the newspapers themselves. In conclusion, it also offers a new categorization of news values solely for the sport media area.
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The Transformation of perception of vampire in Western culture from early modern period to present : The Assessment of marginal cultural phenomenon in terms of civilization theory of Norbert Elias
Konečná, Zuzana ; Horský, Jan (advisor) ; Šubrt, Jiří (referee)
The thesis deals with the transformation of perception of vampire in Western culture from early modern period to present. The vampire in modern Western culture is very popular and has an unwavering place. Vampires are now attractive and basically not dangerous. The subject of this work is question whether it was so in previous centuries. Work present the change in appearance and character, both fictional character and "real vampires." Based on the analysis of selected fictional works (literary and visual) from the late 18th century, when the vampire came to Western fiction, work shows how gradually transforms the image that this supernatural beings attributes in West. An essential part of how culture perceives certain phenomenon is a belief in it. Therefore I am interested in how the West over time explaining this phenomenon. Work also introduces the Norbert Elias's civilization theory. Analysis of transformation in the perception of a vampire in Western culture follows it's tracks and the results are compared with it with the goal to give answer on question whether this phenomenon is turning into the terms of this theory.
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