National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Influence of East-Moravian Tourist Authority on tourism development in it´s region
Tatýrková, Petra ; Vaško, Martin (advisor) ; Petrů, Zdenka (referee)
This thesis examines the topic of the management of tourism destinations and the function of destination management companies. This topic is examined on the example of East-Moravian Tourist Authority. The first part is devoted to theory of destination management and marketing and describes the region of Eastern Moravia including characteristic of East-Moravian Tourist Authority. The second part analyzes activities of the company and evaluates the influence on tourism development in the region.

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