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Model of e-commerce
Boudný, Michal ; Řezníček, Josef (referee) ; Dvořák, Jiří (advisor)
This bachelor´s thesis deals with the application of electronic trade and the e-shop creation metodology. It contains teoretical prerequisities, problem analysis and suggestion of solution. The thesis also describes the creation of an e-shop and advertising in the internet.
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Návrh on-line komunikace internetového obchodu s vínem
Semelová, Klaudie
Semelová, K. Proposal of on-line communication strategy for wine e-shop. Bachelor thesis. Brno: Mendel University, 2021. The bachelor's thesis deals with the proposal of marketing communication on the Internet for the e-shop tvojevino.cz. The thesis includes an analysis of the consumption and import of wine to the Czech Republic. The work analyzes the internal and external environment of trade. The knowledge obtained from the questionnaire survey was used to design a communication strategy. The questionnaire survey focused on consumer and shopping behavior among respondents from the Czech Republic. The resulting strategy contains recommendations that can be used to promote e-shop on the internet and increase business profits. The final part of the thesis deals with the possible effects of anti-pandemic precaution on trade sales.
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Model of e-commerce
Boudný, Michal ; Řezníček, Josef (referee) ; Dvořák, Jiří (advisor)
This bachelor´s thesis deals with the application of electronic trade and the e-shop creation metodology. It contains teoretical prerequisities, problem analysis and suggestion of solution. The thesis also describes the creation of an e-shop and advertising in the internet.
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Promotion of E-commerce
Sekanina, Petr ; Stříž, Martin (referee) ; Luhan, Jan (advisor)
This thesis is focused on proposals of promotion specific e-shop. The purpose of this thesis is to design such forms of promotion which are going to be effective and accessible even for smaller and starting e-shops. In the theoretical part I am introducing common knowledge needed for understanding the e-shops and internet marketing topics, then I analyze current state and position on the market and finally I evaluate separate forms of promotion including suggestions for their use by this selected e-shop.
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